Limp all right. Bizkit

So what will Limp Bizkit do to launch their next album?

Actually, their next album was released weeks ago, on May 3. That this is news to so many people should tell it all.

There was no celebrity-packed party, no cameras, no tour, no video, no commercials and not even a single interview. Instead, we got a blog. Fred Durst, sitting in front of his computer in his underwear, promoting his music the same way an unsigned 15-year-old might market his latest batch of bedroom recordings, except with messages so vague it's hard to tell if Durst is even writing about Limp Bizkit at all.

In its first week out, The Unquestionable Truth (Part 1) (a collection of seven songs with a full-length album's price tag) sold 37,000 copies, according to SoundScan, a dismal showing compared to first-week totals of Chocolate Starfish and the Hot Dog Flavored Water (1,055,000), Significant Other (635,000) and Results May Vary (325,000).

So what happened? Did Limp's label give up on them? It's not an inconceivable thought in an industry known for being cutthroat.

"This strategy makes tons of sense from the label's point of view," noted Paul Fischer, a professor in the Department of Recording Industry at Middle Tennessee State University. "These guys have been 'away' for a while, nobody's sure if fans still care about them, so let's find out, the cheapest way possible. Put out the disc and see how many are drawn to it, if it gains some momentum, spin the strategy to highlight die-hard fans and exploit their loyalty to reach a broader audience. And, if there aren't many sales and little momentum, everyone can walk away from the project with the minimum amount of embarrassment."

-MTV NEWS
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Minimum embarrassment. Once this airs on MTV, and on all the global media they are going to never come back. Embarrass is an understatement. Whoever’s idea this was is an IDIOT.

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